Perhaps no other industry is more response driven than the advertising industry. Even though one can't strictly measure the response of an advertisement campaign, one can get a rough idea of its effectiveness from the sales that follow the breaking of an ad campaign, be it newsprint, television or radio.
Now with every advertisers eyes being focused on results, Enterprise Messaging Services is the most powerful choice for communicating.just about anything. A whole lot of branding exercises can be done via messaging, with measurable response rates. SMS based voting, polling and contests get you instant responses and effectiveness. Further the responses garnered can be used as a potent data base for future uses too.
Applications of Bulk SMS in Advertising & Event management
Reach directly in your customer's inbox.
Generating leads via mobile channel by promoting short code / Long code details on various media channels (Print, TV, Radio, Hoardings, etc.)
Analyze the response of SMS Promotion campaign with 2-way SMS facility
Build publicity by launch a contest, quiz or game around a product, service or an event
Create database of potential customers for higher conversion rate
SMS Based Market survey
Launch SMS based opinion Polling and voting for feedback and higher customer interaction
Integrate SMS services with the website for Automated SMS alerts to customers.
Promotion/Advertising of product or event in specific target audience