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Etisalat SMS connection will always give better satisfaction to time dependent SMS Service customers like One Time Passwords which will expire based on certain time, as Etisalat provides SMS Service for every brand with a dedicated shortcode and senderid with a limited submission per second so every brand will have dedicated shortcode hence achieving reliable service but it also has a disadvantage if same brand wants to do huge campaign like 300,000 SMS at same time then it will take some time to get the messages submitted to Etisalat and delivered on handsets.